Small Wins. Big Impact | Sri Kaza, Author, 'Unconvention - A Small Business Strategy Guide'
Update: 2025-11-26
Description
Former McKinsey partner and author Sri Kaza shares how small businesses can turn their size into a superpower. Through his “Underdog Principles” — Positioning, Proximity, and Purpose — Sri reveals why true success lies not in scale, but in connection, clarity, and conviction. A must-listen for every entrepreneur ready to rewrite the rules.
00:32- About Sri Kaza
Sri is an author of a book titled Unconvention - A Small Business Strategy Guide.
He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose.
He's a former McKinsey partner for small and a small business advocate.
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